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  #1  
Old June 4th, 2003, 02:29 AM
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Cool Ideas for Mac Ads?

Apple has had some of the best advertising campaigns internationally. I'd like to see if you have an idea for an ad/ad campaign that would suit Apple's public image?

Mine is as follows:

Starts with a white screen.
A 17" iMac slides in from the side and starts to bop its 'face' to some catchy music.
On Screen is the MacOS Finder Logo, blinking occasionally as it bobs (animated).
The Dock then slides up under the large Finder logo. The music crescendos, and the cursor moves to the first icon on the Dock, whatever that may be. Magnification should be on for this. The actual Application's name has been replaced with the word 'Anything' which is shown above the icon when zoomed, as normal. The Mac-face then sings Anything in time with the 'bouncing ball'. The cursor moves right a little to 'You' and the face sings, and so on and so on, so that the Mac face is singing 'Anything you can do, I can do better, I can do anything better than you!', in one of Mac's voices (like Bruce, Cello, whatever, but in tune).
Then you cut to a PC with like IE running which sings 'No you can't', then quickly back to the Mac, now showing Safari, which sings, in turn 'Yes I can', then to a PC with Word, then to a Mac with Word v.X, then to a PC with PowerPoint, then to a Mac running Keynote, then to a PC with Windows Movie Maker, then to a Mac with iMovie, and so on and so forth, all the while, the Finder logo is singing, all animated-like.


I'd love to see that.


Your ideas people?
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Old June 5th, 2003, 12:32 PM
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That's actually pretty good there, Tex.

I've always said they need to show the OS in action in their ads and yours would be a good way to do that.
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Old June 5th, 2003, 12:43 PM
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Talking Nice one!

Now, if only the artistic talents of www.macosx.com will give us some home made animated ads or even better home made movies ads, it would be AWESOME!!!

Post now!



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Old June 6th, 2003, 11:38 AM
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Heh, as much as I fancy myself a bit of a graphic artist in my own right, I think it would take an Apple budget to do it properly.

Glad you like my idea - now come up with your own too.
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Old June 6th, 2003, 11:58 AM
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Anime Robot World.

Scene 1:
(everything in black in white)

Voice: Welcome. You have entered "the system". Please enjoy your stay.

(warning signal)
Voice: warning! warning! System Alert. Viruses detected in 55th quadrant. Please proceed to your designated area.

(screaming as viruses walk into and out of structures, entire blocks sealed off and quarintined)

Virus Cop: Copy. Send in reinforcements.

Voice: Denied. Seal area and wait for security patch.


(in another quadrant drones walk back forth into a giant window. On the other side these drones scramble out and some of them explode. Others with upgraded parts march out to a platform and come back with kinks and missing parts.)

Scene 2:

(switch to a run down apartment)

Same virus cop from before finds a shining blue window in his apartment.

Cop: Where did this come from?

(grabs laser and goes in to investigate anomally. Calls the station but there is just static. He goes in anyway and travels through this vast system. He comes out with an iMac head and shiny robot body, apple logo on chest plate)



the end reads

"With Mac OS X you can think different"

funny stuff
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Old June 6th, 2003, 12:13 PM
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Ape: You've been watching too much of The Matrix I think.

Tex: I think that's a little confusing for the average not-paying-too-much-attention-to-the-commercials Joe. I think the song would be interesting, though.

I think I would make an ad trying to debunk the "myths." It would try to prove why Macs are actually cheaper than PC's, and it could even be in the style of Mastercard, them willing.
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Old June 6th, 2003, 08:29 PM
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Actually i have been watching animatrix. =<)

But i think the idea strikes out against one big company and its ideas of a conformity operating system.
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Old June 6th, 2003, 10:32 PM
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I want to see that.

However, I don't think that's an appropriate theme to promote something like Apple Computers.

Maybe they could show a blue screen, say how annoying it is, and say that with Mac you don't get the BSOD (of course, Windows has done much to decrease the occurrence of this).
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